Since 1990, whether working on behalf of established companies with successful track records or pioneering newcomers with out-of-the box ideas, we never lose sight of our role as a catalyst of our clients’ success.


Denise Sangster

FOUNDER & CEO

Denise Sangster is a 20+ year IT market veteran. She is recognized as a global authority on developing productive and profitable go-to-market strategies, effective customer, channel and alliance partnerships, voice of customer programs, and cutting-edge and cost-effective customer strategies. Her three key assets are her extensive experience working in more than 100 countries, her global network of contacts, and her inquisitive nature.

Before launching her blog, Sangster was a featured columnist and commentator on technology-related issues in thirty countries. She has extensive speaking experience and participates in IT, investor, and vendor customer events around the world. She also established and produced Europe’s first Pan-European IT channel-focused conference, EuroChannels, from 1991 to 2000.

Sangster attended the University of California at Berkeley. She has served or serves on Boards or as a Director of the Los Angeles Olympic Organizing Committee, United States Women’s Olympic Rowing Committee, the University of California Athletic Advisory Council, Overseas Vote Foundation, and the Midsummer Mozart Festival.