| |
The Challenge
An international technology company wanted to assess and prioritize customers’ needs and future market requirements. |
|
The Solution
Global Touch created a two-phase program to transition the client to a “market-in” company. Phase 1 included establishing four geographic-focused customer product councils, synthesizing regional results into global recommendations, and establishing a continuous communication stream between key client stakeholders and the council. Phase 2 included a three-tier performance measurement system. |
|
