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The Challenge
A global technology company wanted to deploy Web 2.0 technologies to enhance its interactions with partners and customers. It wanted to understand how partners and customers viewed Web 2.0 technologies, as well as how competitors used Web 2.0 for competitive advantage. |
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The Solution
Global Touch surveyed the client’s partners and customers to understand Web 2.0 technology use and implementations. Global Touch also analyzed competitors’ Web 2.0 programs and plans. We assisted the client with developing a phased program using Web 2.0 technologies to improve customer and partner interactions and overall experience. |
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