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The Challenge
An Asian-based technology company wanted to establish new licensees for its products in the United States and Europe. |
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The Solution
Global Touch analyzed the existing market, including competitors’ strategies and partners. Global Touch identified two strategies with 11 potential partners in three geographies—US, Europe and India. Global Touch assisted our client with initial discussions and negotiations, which resulted in two new partnerships, generating more than $50 million in revenue over the initial two years of the relationship. |
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