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The Challenge
A sell-side investment bank wanted to understand how the adoption of Web 2.0 media technologies and tools may alter the existing vendor-channel-customer relationships, purchasing preference or influence, market share, and business strategies as Web 2.0 technology become more widely adopted. |
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The Solution
Global Touch provided the client with a series of “what if” scenarios for IT vendors and the distribution channel to anticipate and respond to potential market transitions driven or accelerated by Web 2.0 media. |
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